5/2/2023 0 Comments Buku semiotika komunikasi pdfIn conducting this study, the descriptive qualitative method is used to analyze the data.The study concludes that both verbal and nonverbal signs found in each data carry hidden messages. The data were collected through observation method. This study uses semiotics theory by Saussure (1983) and theory of meaning proposed by Barthes (1977) that supported by theory of color terms proposed by Wierzbicka (1996). This study is aimed to describe the hidden messages that can be found in Pinterest’s public health advertisements. Furthermore, this study combines verbal and nonverbal sign in order to give a certain effect to the advertisement. Public health advertisement is aimed to provide information to the people about the idea of healthy life that would be benificial for society. The advertisement that used in this study is public health advertisement that can be found in Pinterest. Semiotics, verbal nonverbal, public health advertisement AbstractĪdvertisements are the media that used to promote a product, brand or service to a viewership to attract interest.
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